Experiential marketing is a tough industry. It combines the challenges faced by traditional above-the-line marketing agencies with the logistical pressures of events management.
As Head of Operations at N2O, I’ve got a fair bit of experience balancing work and life – and helping my team do the same.
1. Do what you can.
First up, you have to be realistic. When you get into an industry like experiential marketing, you have to accept that there's going to be some antisocial hours. The key is to assess what your threshold is, and what works for you as an individual. Only you can decide what a healthy, sustainable work-life balance is for you.
My tip: Take advantage of times when you can be flexible, because there will always be times when you can't.
2. Switch off.
The amount of time off you have is sometimes less important than the quality of it. Are you having a complete break from work, or are you still checking emails and writing notes? I’m a keen pilot, motorcyclist and football referee. All of those give me a complete break from work, because when you're flying, riding or refereeing, you can’t really think of anything else!
My tip: Focus less on the amount of rest time, and more on getting moments when you are completely switched off from work.
3. Find your own way.
Everyone is different, and what’s right for one person isn’t necessarily right for another. People have different demands on their time and are at different points in their lives. It's important to be honest with yourself about what you want from your life, and what work-life balance works for you.
My tip: Remember that everyone is different, and everyone has commitments outside of work - so don't feel guilty for having a life!
4. Talk.
It’s important to talk to people when it comes to managing work-life balance; don't hide things away from your family or colleagues. See what your loved ones think and be honest with them. Therapy, too, can be a great way to manage stress. And if you don't let your colleagues know when you're struggling, they won't be able to help you.
My tip: If your work-life balance isn't right, don't just bottle things up. Tell someone about it and they might just be able to help.
