We like experiential marketing. We can – and sometimes do – talk about it all day. We just want you to love it like we do!
But your time is precious, so let’s cut to the chase: ‘what’ and ‘why’.
What is experiential marketing?
In a nutshell, it’s about using live experiences to stir emotion, activate sensory memory and build that all-important emotional connection between your brand and your consumer. (If you want the whole nut, click here).
Why experiential marketing?
Because it works.
But don’t take our word for it: we’ve got the numbers. We know marketers love a good stat, so take a look at these reassuringly specific figures on customer loyalty, brand perception, product understanding and influencing purchase decisions:
Add those numbers to these case studies, and you’ll see why we get so excited about experiential.
While you’re feeling all inspired, get in touch and we’ll talk about what experiential marketing can do for your brand. We promise not to talk your ear off.
Remember – it works. Oh yes, it works.
