N2O have created a multi-brand roadshow in collaboration with Tesco. The Tesco Al Fresco roadshow will be popping up at nationwide events, and in store car parks and foyers simultaneously over the summer.
We are engaging and inspiring shoppers with easy solutions for all their outdoor dining needs. From picnics with the family, to cooking the perfect summer barbecue.
Shoppers can taste a range of Tesco products from hot food cooked on a coal barbecue by our professional chefs, to cold offerings from the Deli Sharing range. Our mixologists will also be showcasing coolers and cocktails to try.
Shoppers can take our Tesco Al Fresco booklet home, which is full of advice, special offers from our Brand Partners, and recipes to get the most out of al fresco dining during the longer summer days.
The pop-up event gives the shopper the chance to taste complementary products and try a real and complete sampling experience e.g. sausage, bun and ketchup.
In addition, the collaboration allows cross-category brands to work together to create a cost-effective, large-scale, out-of-store showcase.
