Arguably one of the most powerful marketing disciplines, experiential involves the delivery of a brand experience in which target consumers can participate. In the same way that attending a music concert will always be more exciting than watching it on TV, positive brand experiences build a lasting connection between the consumer and the brand.
Make those brand experiences relevant, engaging and shareable and your experiential marketing campaign will deliver organic reach, brand loyalty and advocacy.
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“N2O used digital technology to communicate a complex message in a way that was engaging and easy to understand. Thanks to the inventiveness of the concept, the slick delivery of the digital experience, the high quality of the stand and the well-thought-out consumer journey, we saw an exceptionally high level of customer engagement, which in turn delivered the campaign’s main objectives of raised awareness and sales uplift.
N2O’s end-to-end service made all the difference on this campaign, which was a first for us at Tesco. From ideas and design right the way through to staffing and reporting,N2O were creative, responsive and committed to our objectives.They were also completely unflappable, even when faced with last-minute challenges and a surprise change in the weather!”.
